hello there !
We are LEADLAB.
Our name is an extension of our design beliefs -
to constantly experiment as a design laboratory to create meaningful design solutions for brand leaders like you.
CHYUAN | CHIEF STRATEGIST
Chyuan Lee is the CEO and chief strategist of LeadLab, where he oversees the creative and strategic direction of the company.
With international awards under his belt, Mr. Lee currently serves on the board and is an advisor for organizations including Ipoh Design Associates. He received his BA (Hons) in Professional Design from Limkokwing University, where he cultivated his expertise in design and branding.
Mr. Lee has also shared his knowledge and experience for a decade through lecturing at Sunway College, Makers Arts Center, and Bongkar Ipoh.
His accomplishments include winning the prestigious Gold Winner of Branding in the Indigo Design Awards (Netherlands) and being recognized as one of the Top 10 Designers from Ipoh by IDEA.
Mr. Lee had lead the team to work with an impressive roster of clients, including Shell, Sunway Group, Nando‘s, and Eslite Bookstore, delivering impactful branding and design solutions tailored to their needs.
I may be short, but never short of ideas haha!
CARROT | CREATIVE DIRECTOR
Carrot is a Creative Director fascinated by design, delicacies, and dolls.
As an Adobe Certified Professional with a passion for creative excellence, Carrot has amassed a rich and diverse body of work. She received her BA of Fine Arts in Graphic Design from Chaoyang University of Technology and has been recognized as one of the creatives in Brilliant Branding: Inspired Designs That Shine (Amsterdam).
With her creative expertise, Carrot has helped craft engaging and meaningful design solutions that connect with audiences across various mediums.
Her achievements include being honored as the Gold Winner for Branding at the prestigious Indigo Design Awards (Netherlands).
Her proudest work (seen left) is representing Malaysia to participate in the Chao Glabal Chinese Design Exhibition in September 2024.
Can we offer you a carrot? Please?
TM Mooi | print production manager
Born and raised in Ipoh, TM spent his early years in the photography industry before starting his printing business The Press, where he honed his craft in creating unique, personalized products.
Over the years, TM has worked with notable clients such as Nirvana, Coway, L‘Oréal, and Great Eastern, delivering exceptional results tailored to their needs.
TM oversees our project‘s overall production, include securing funding, managing budgets, hiring key personnel, and ensuring the project stays on schedule. He also plays an active role in his local community, bringing creativity and dedication to every project he takes on.
TM is like Unifi, he offers seamless connectivity for project high fives.
stephen paul | web specialist
With a keen eye for design and a passion for creating seamless user experiences, Stephen brings a wealth of expertise in crafting innovative and dynamic websites.
His commitment to cutting-edge technology and attention to detail ensures every project he touches is a perfect blend of functionality and creativity. We’re thrilled to have him on board!